It's the new kid on the block, but social media is gaining a reputation as one of the least expensive, most effective means of marketing around. In addition to providing a cheap and easy way to give a face to your business, social media can connect local resources, businesses, and consumers in a meaningful and mutually beneficial way.

In "Going Local - Using Social Media to Strengthen Local Ties," I'll draw upon my expertise as a marketer and brand strategist to give the audience real-world takeaways on how to use social media as they connect and grow with local ties, exploring simple methods with tools like Facebook, Twitter, craigslist, blogs, and more.