Local business is one of our key routes to a sustainable economy. And, like any sustainable business, local enterprises must communicate with integrity. Why? Because conscious consumers--the ones most likely to seek you out--can smell disingenuous messaging across a big box store. Your brand and message must honestly and accurately convey your business mission, personality, and offerings. But, you can't just create some high-flown phrases and filing them away; to maintain integrity, the ideals must translate to day-to-day tasks. Learn how to start connecting the ideals of authentic communications to your daily work through your spreadsheets, databases, Word documents, print materials, websites, social media, and more!

Format: either panel (with lots of time for Q&A) or a discussion group during which we build--interactively and in real-time--a mind map for a small business communications plan.