In this workshop you will answer five questions that will help you know whether or not social media should be part of your business strategy. Everyone will leave the workshop with their own plan for how to use social media -- whether it's part of their business strategy, or not; whether they're already using social media or are just getting started.

For most, using social media is not a matter of "if," but "when." Many business owners who have started using social media, though, still have questions around, "why" and "how." Some find the subject overwhelming, and the pressure to figure it out, excruciating. This presentation and workshop will put structure to the what, why and how parts. The workshop activities demonstrate the processes for choosing and using social media in a way that meets the needs of your business. Most importantly, everyone will leave with a customized plan that will move them forward from wherever they happen to be in the decision process about social media.